TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 17(1)
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From the Editor
–Greg W. Marshall []
Effects of Salesperson Experience, Age, and Goal Setting on New Product Performance Trajectory: A Growth Curve Modeling Approach
–Frank Q. Fu [] []
Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context
–Poh-Lin Yeoh [] []
Perceived Fairness of Price Differences Across Channels: The Moderating Role of Price Frame and Norm Perceptions
–Sunmee Choi, Anna S. Mattila [] []
Consumption Motivation and Perceptions of Malls: A Comparison of Mothers and Daughters
–Craig A. Martin [] []
The Process of Customer Engagement: A Conceptual Framework
–Jana Lay-Hwa Bowden [] []
Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management
–Kenneth B. Kahn [] []