TOC: J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 13(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Tina Harrison Editor []
The customer orientation of financial advisers
–Diane Halstead, Michael A Jones, Vance P Lesseig and Thomas I Smythe [] []
The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance
–Tsui Luen On Gordon, Guilherme D Pires and John Stanton [] []
International marketing strategy in the retail banking industry: The case of ICICI Bank in Canada
–Leighann C Neilson and Megha Chadha [] []
Acquisition, affinity and rewards: Do they stay or do they go?
–Erin M. Steffes, B P S Murthi and Ram C Rao [] []
Antecedents to customer satisfaction with financial services: The moderating effects of the Need to Evaluate
–Havard Hansen and Jo Are Sand [] []
Quality of life aspirations: Exploring baby-boomer financial means-end goal structures
–Malcolm Johnson [] []
Affluent mature consumers: Preference and patronisation for financial services
–George P Moschis and Hung Vu Nguyen [] []