TOC: Direct Mar Intl J
Introduction
Direct Marketing: An International Journal, 2(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Direct marketing and relationships: An opinion piece
–Sally Harridge-March [] []
Online communities serving the consumer/producer: observations from the study of a fantasy world
–Christele Boulaire, Raoul Graf, Raja Guelmami [] []
Mapping the profiles of franchisees: Getting to know the black sheep, rough diamonds, whingers and best buddies
–Yu-an Huang, Ian Phau [] []
Principles for successful aCRM in organizations
–Jayanthi Ranjan, Vishal Bhatnagar [] []