Tourism Services
Introduction
Marketing Tourism Services: Responding to Current Challenges, Special Issue of Marketing Intelligence & Planning, Edited by Rodoula Tsiotsou and Vanessa Ratten; Deadline 30 Jun 2009
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Marketing Intelligence & Planning
Special Issue on
“Marketing Tourism Services:
Responding to Current Challenges”
Guest Editors:
Rodoula Tsiotsou and Vanessa Ratten
SCOPE
Tourism represents over 4% of global gross domestic product (GDP) and over 3% of employment worldwide. Tourism services all over the world are currently facing rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. International events such as terrorist attacks, wars and severe diseases (i.e. SARS) have resulted in diminishing tourist demand and consequently decreased their business. Moreover, it is expected that tourism will be one of the industries that will mostly be affected by the current economic crisis. The long-term existence of tourism services in such a fierce competitive environment depends not only on their ability to satisfy customers’ needs and desires but to effectively respond to current global challenges.
The special issue provides an opportunity for discussion and exchanging of ideas among academics, marketing managers, administrators and individuals involved in the tourism industry both in the private and public sector. The objective of the special issue is to present the current state of tourism marketing internationally, discuss challenges and opportunities, and draw conclusions for future developments.
TOPICS of INTEREST
Research papers, critical reviews and case studies discussing and researching topics related to tourism marketing are invited to be submitted. Interdisciplinary approaches are particularly welcome. Papers can fall under the one or more of the following indicative areas:
- Market orientation
- Consumer behavior
- Marketing partnerships and networks
- Developing marketing channels
- E-marketing in tourism
- Destination marketing
- Advertising and promotion of tourism services
- Brand management
- Co-creation and experience marketing
- Research models and methodologies
- Strategic marketing
- Experiential Marketing
- Forecasting models
SUBMISSION GUIDELINESS
Submission will be taken to imply that the article constitutes original work that has not previously been published, accepted for publication, or presently under consideration elsewhere. Prior to submission it is expected that the Marketing Intelligence & Planning author guidelines have been followed in full (). Initial submissions will be reviewed by the guest editors and if judged suitable then placed for double-blind review. Articles should be no more than 5,000 words in length.
Papers should be submitted via Manuscript Central () by June 30, 2009. Any questions about the special issue can be directed to either of the guest editors.
Special Issue Guest Editors:
Rodoula Tsiotsou
Assistant Professor of Marketing
Department of Marketing & Operations Management
University of Macedonia, Greece
Email: rtsiotsou@gmail.com
Vanessa Ratten
Assistant Professor
A.J. Palumbo School of Business Administration
Duquesne University, Pittsburgh, United States
Email: vanessaratten@gmail.com
SELECTED BIBLIOGRAPHY
Baltas, George (2007), Econometric Models for Discrete Choice Analysis of Travel and Tourism Demand, Journal of Travel and Tourism Marketing, Vol. 21 (4), 25-40.
J. Enrique Bigne and Luisa Andreu (2004). Emotions in segmentation: An Empirical Study, Annals of Tourism, 31(3), 682-696.
Bill Chitty, Steven Ward, Christina Chua, (2007). An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning, Vol. 25(6), 563 – 580.
Goldsmith, Ronald and Litvin, Stephen (1998). Identifying the vacation travel innovator. Journal of Vacation Marketing. Vol. 4 (4), 327-336..
Tsiotsou, R. and Vasioti, E. (2006). Satisfaction: A segmentation criterion for ¨short-term¨ visitors of mountainous destinations. Journal of Travel & Tourism Marketing. Vol. 20(1). 61-74.
Tsiotsou, R. (2006). Using visit frequency to segment ski resort customers. Journal of Vacation Marketing. Vol. 12 (1), 15-26.