TOC: Mar Theory
Introduction
Marketing Theory, 8(4)
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Relevant ARCategory:
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The past is a foreign country: amnesia and marketing theory
–Mark Tadajewski and Michael Saren [] []
Marketing the hegemony of development: of pulp fictions and green deserts
–Steffen Bohm and Vinicius Brei [] []
Re-inventing Wroe?
–Ben Wooliscroft [] []
Spinning the proverbial wheel? Social class and marketing
–Paul Henry and Marylouise Caldwell [] []
An introspective genealogy of my introspective genealogy
–Stephen J. Gould [] []
The collective amnesia of marketing scholars regarding consumers’ biological and evolutionary roots
–Gad Saad [] [Google Scholar]
`Don’t forget the fruit gums, chum’: marketing under erasure and renewal
–Anthony Patterson, Alan Bradshaw, and Stephen Brown [] [Google Scholar]
Final thoughts on amnesia and marketing theory
–Mark Tadajewski [] []
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