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TOC: Mar Theory

Introduction

Marketing Theory, 8(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The past is a foreign country: amnesia and marketing theory
Mark Tadajewski and Michael Saren [] []

Marketing the hegemony of development: of pulp fictions and green deserts
Steffen Bohm and Vinicius Brei [] []

Re-inventing Wroe?
Ben Wooliscroft [] []

Spinning the proverbial wheel? Social class and marketing
Paul Henry and Marylouise Caldwell [] []

An introspective genealogy of my introspective genealogy
Stephen J. Gould [] []

The collective amnesia of marketing scholars regarding consumers’ biological and evolutionary roots
Gad Saad [] [Google Scholar]

`Don’t forget the fruit gums, chum’: marketing under erasure and renewal
Anthony Patterson, Alan Bradshaw, and Stephen Brown [] [Google Scholar]

Final thoughts on amnesia and marketing theory
Mark Tadajewski [] []