TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 36(4)
 : : : TOC: : journals |
Relevant ARCategory: |
Consumer brand relationships: an investigation of two alternative models
–Einar Breivik, Helge Thorbj?rnsen [] []
Commitment to a friend, a service provider, or a service company?are they distinctions worth making?
–Tim Jones, Shirley F. Taylor, Harvir S. Bansal [] []
The market value impact of indirect ties within technology alliances
–D. Eric Boyd, Robert E. Spekman [] []
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics
–Michael Antioco, Rudy K. Moenaert, Richard A. Feinberg, Martin G. M. Wetzels [] []
The effect of incidental affect on preference for the status quo
–HsiuJu Rebecca Yen, Shih-Chieh Chuang [] []
Including the effects of prior and recent contact effort in a customer scoring model for database marketing
–Subom Rhee, Shelby McIntyre [] []
Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias
–Thomas L. Baker, Tracy Meyer, James D. Johnson [] []
Better him than me: social comparison theory and service recovery
–Carolyn Bonifield, Catherine A. Cole [] []
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators
–Celso Augusto Matos, Carlos Alberto Vargas Rossi [] []