Sociobiology and Marketing
Introduction
Stan Shapiro seeks references and personal observations about Sociobiology and its possible contribution to marketing thought
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Sociobiology and Marketing: Odd Couple or Meaningful Relationship?
I would very much appreciate receiving both any and all references, as well as associated personal observations, regarding Sociobiology and its possible contribution to marketing thought. This is an area where even Google has failed to generate its usual abundance of material. Specific reference to the work and relevance to marketing of E.O. Wilson’s books would be of especially great interest to me. Please send your replies to sshapiro@sfu.ca