Levy and Weitz Dissertation Winner
Introduction
Nancy Sirianni has won the Levy-Weitz award sponsored by the ÂÜÀòÉç¹ÙÍø Retailing SIG and the Miller Center for Retailing Education and Research at University of Florida
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2008-2009 Levy-Weitz Retailing Dissertation Competition
The winner is Nancy Sirianni of Arizona State University for her proposal entitled "To Thine Employer’s Brand Be True: Effects of Employee Alignment with The Brand Image for Retail and Service Brands."
Nancy’s dissertation committee is comprised of Mary Jo Bitner, Stephen Brown, and Naomi Mandel.
The award is sponsored by the Miller Center for Retailing Education and Research at the University of Florida.
would like to thank the Miller Center at the University of Florida, as well as Michael Levy and Bart Weitz for their support. In addition, we extend thanks to Michael, Bart, and Dhruv Grewal for serving on the selection panel.