Reflections of an Accidental Marketer
Introduction
Reflections by Gary Lilien, recipient of the 2008 ÂÜÀòÉç¹ÙÍø/McGraw-Hill/Irwin Educator of the Year award recipient
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Reflections by Gary Lilien, recipient of the 2008 ÂÜÀòÉç¹ÙÍø/McGraw-Hill/Irwin Educator of the Year award recipient.
A fascinating essay by Gary Lilien, recipient of the the 2008 ÂÜÀòÉç¹ÙÍø/McGraw-Hill/Irwin Educator of the year award, appears in the September 2008 online issue of the Journal of Marketing, and is available below:
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Sandeep Krishnamurthy, Book Review Editor, Journal of Marketing
Ajay K. Kohli, Editor, Journal of Marketing