Nation Branding
Introduction
Keith Dinnie offers help to, and dialog with, instructors considering a course in nation branding
: : : Posting
Dear All
For anyone who is considering offering a course on the topic of Nation Branding, I have prepared a brief, one-page, module outline which I am happy to share. The module is suitable as an elective for MBA, Masters and upper level undergraduate students studying marketing, branding, international marketing, international business, international relations, and tourism.
The module content is based on my recently published book, ‘Nation Branding – Concepts, Issues, Practice’ (Butterworth-Heinemann, 2008). Each chapter of the book is accompanied by around 30-40 PowerPoint slides for classroom use. You can request a lecturer’s copy of the book by following this link to the publisher’s website and registering as a user:
If you would like to see the module outline, please email me and I will attach it as a Word file in my reply to you.
Sincerely
Keith Dinnie
Dr Keith Dinnie
Associate Professor of Business
Temple University Japan
4-1-27 Mita, Minato-Ku
Tokyo 108-0073
Japan Tel 81-3-5441-9800 Ext 323
Email dinnie@tuj.ac.jp
: : dialog