TOC: Mar Sci
Introduction
Marketing Science, 27(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
–Sandy D. Jap and Prasad A. Naik [] []
The Role of Targeted Communication and Contagion in Product Adoption
–Puneet Manchanda, Ying Xie, and Nara Youn [] []
Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
–Amit Pazgal and David Soberman [] []
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
–Timothy J. Gilbride, Peter J. Lenk, and Jeff D. Brazell [] []
Sale or Lease? Durable-Goods Monopoly with Network Effects
–Hung-Ken Chien and C. Y. Cyrus Chu [] []
Pricing and Market Concentration in Oligopoly Markets
–Vishal Singh and Ting Zhu [] []
Building Brands
–M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde [] []
The Dissociation Between Monetary Assessment and Predicted Utility
–On Amir, Dan Ariely, and Ziv Carmon [] []
Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
–Erjen van Nierop, Dennis Fok, and Philip Hans Franses [] []
Biases in Valuation vs. Usage of Innovative Product Features
–Robert J. Meyer, Shenghui Zhao, and Jin K. Han [] []
Modeling DVD Preorder and Sales: An Optimal Stopping Approach
–Sam K. Hui, Jehoshua Eliashberg, and Edward I. George [] []
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
–Tulin Erdem, Michael P. Keane, and Baohong Sun [] []
Research Note
Structural Demand Estimation with Varying Product Availability
–Hernan A. Bruno and Naufel J. Vilcassim [] []