TOC: J Direct Data Digital Mar
Introduction
Journal of Direct, Data and Digital Marketing, 10(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Robin Fairlie and Derek Holder []
Real time geodemographics: New services and business opportunities (and risks) from analysing people in time and space
–Peter Furness [] []
The customer journey when purchasing a new mobile phone: Testing a dual mediation model
–Jengchung Victor Chen, Phyo Linn Nicholas Kyaw and William H Ross Jr. [] []
Search engine optimisation: A primer on outsourcing key tasks
–Ralph F Wilson and James B Pettijohn [] []
The formation, organisation and management of MyFootballClub: Implications for marketing practice
–Simon Chadwick, Will Garford, Guilherme Guimaraes and Daragh O’Reilly [] []
Best practice for safeguarding personal details and maintaining customer confidence
–John Ozimek [] []
Unfair commercial practices: New rules regulating how you market your products and services enter into force
–Victoria Hill and Claire Lowry [] []