TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 7(6)
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Relevant ARCategory: |
Understanding the rising Chinese consumer: an introduction
–Cheng Lu Wang, Geng Cui [] []
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making: Evidence from China
–Monica D. Hernandez, Yong Jian Wang, Michael S. Minor, Qian Liu [] []
Who are ethnocentric? Examining consumer ethnocentrism in Chinese societies
–Jane Lu Hsu, Han-Peng Nien [] []
Exploring Chinese consumer repurchasing intention for services: An empirical investigation
–LI Dongjin, AN Shenghui, YANG Kai [] []
Controversial product advertising in China: perceptions of three generational cohorts
–Kim-Shyan Fam, David S. Waller, Fon-Sim Ong, Zhilin Yang [] []
Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands
–Lianxi Zhou, Amy Wong [] []
On the malleable nature of product meaning in China
–Giana M. Eckhardt, Michael J. Houston [] []
Saving "face" in China: modernization, parental pressure, and plastic surgery
–Andrew M. Lindridge, Congying Wang [] []