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Health and marketing: The emergence of a new field of research?
–Stefan Stremersch [] []

Generalizations on the effectiveness of pharmaceutical promotional expenditures
–Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang, Jaap E. Wieringa [] []

Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules?
–Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta, Philip Stern [] []

Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
–Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty [] []

Licensing exchange—Insights from the biopharmaceutical industry?
–Stefan Wuyts, Shantanu Dutta [] []

A dual-market diffusion model for a new prescription pharmaceutical?
–Demetrios Vakratsas, Ceren Kolsarici [] []

Timely access to health care: Customer-focused resource allocation in a hospital network
–Rahul Govind, Rabikar Chatterjee, Vikas Mittal [] []

What can grocery basket data tell us about health consciousness??
–Ashutosh Prasad, Andrei Strijnev, Qin Zhang [] []

The effect of information about health hazards on demand for frequently purchased commodities
–Amir Heiman, Oded Lowengart [] []

Risk perception and risk avoidance: The role of cultural identity and personal relevance
–Sergio W. Carvalho, Lauren G. Block, Subramanian Sivaramakrishnan, Rajesh V. Manchanda, Chrissy Mitakakis [] []

Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
–Priya Raghubir [] []

Enhancing breast cancer communications: A cultural models approach
–Frances K. Barg, Sonya A. Grier [] []

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