TOC: Contemporary Res E-Branding
Introduction
Contemporary Research in E-Branding, A book edited by Subir Bandyopadhyay
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Chapter I: Key Success Requirements for Online Brand Management
Subir Bandyopadhyay, Indiana University Northwest, USA
Rosemary Serjak, University of Ottawa, Canada
Chapter II: The Role of Blogs on a Successful Political Branding Strategy: The Dean and Clark Case Studies
Luis Casaló, University of Zaragoza, Spain
Miguel Guinaliu, University of Zaragoza, Spain Carlos Flavian, University of Zaragoza, Spain
Chapter III: Brand Personality of Web Search Engines: Who is the Conqueror of the Digital Age?
V. Aslihan Nasir, Bogazici University, Turkey
Suphan Nasir, Istanbul University, Turkey
Chapter IV: The Naming of Corporate eBrands
Tobias Kollmann, University of Duisberg-Essen, Germany
Christina Suckow, University of Duisberg-Essen, Germany
Chapter V: Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability
Patrali Chatterjee, Montclair State University, USA
Chapter VI: Consumers’ Optimal Experience on Commercial Web Sites: A Conguency Effect of Web Atmospheric Designs and Consumers’ Surfing Goal
Fang Wan, University of Manitoba, Canada
Ning Nan, University of Oklahoma, USA Malcolm Smith, University of Manitoba, Canada
Chapter VII: Nonlinear Pricing in E-commerce
Jose Canals Cerdia, Federal Reserve Bank of Philadelphia, USA
Chapter VIII: The E-Mode of Brand Positioning: The Need for an Online Positioning Interface
S. Ramesh Kumar, Indian Institute of Management, India
Chapter IX: Job Search at Naukri.com: Case Study of a Successful Dot Com Venture in India
Sanjeev Swami, Inidian Institute of Technology, India
Chapter X: Trademark Infringement in Pay-Per-Click Advertising
Peter O’Connor, IMHI, Essec Business School, France
Chapter XI: E-branding the Consumer for Cultural Presence in Virtual Communities
Robert Pennington, National Chung Hsing University, Tawain
Chapter XII: Impact of Internet Self-Efficacy on e-service Brands
Terry Daugherty, The University of Texas at Austin, USA
Harsha Gangadharbatla, Texas Tech University, USA Matthew S. Eastin, The University of Texas at Austin, USA
Chapter XIII: Understanding Brand Website Positioning in the new EU Member States: The Case of the Czech Republic
Shintaro Okazaki, Universidad Autonoma de Madrid, Spain
Radoslav Skapa, Masaryk University Brno, Czech Republic
Chapter XIV: Online Consumers’ Switching Behavior: A Buyer-Seller Relationship Perspective
Dahui Li, University of Minnesota Duluth, USA
Glenn J. Browne, Texas Tech University, USA James C. Wetherbe, Texas Tech University, USA
Chapter XV: Understanding Consumer Reactions to Offshore Outsourcing of Customer Services
Piyush Sharma, Nanyang Business School, Singapore
Rajiv Mathur, Percom Limited, India Adhinav Dhawan, team4U Outsourced Staffing Services, India
Chapter XVI: An Extrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success
Edward Garrity, Canisius College, USA
Joseph B. O’Donnell, Canisius College, USA Yong Jin Kim, State University of New York at Binghamton, USA
Chapter XVII: A Critical Review of online Consumer Behavior
Christy MK Cheung, City University of Hong Kong, Hong Kong
Gloria WW Chan, City University of Hong Kong, Hong Kong Moez Limayem, City University of Hong Kong, Hong Kong
Chapter XVIII: Multi-Channel Retailing and Customer Satisfaction: Implications for eCRM
Patricia Warrington, Texas Christian University, USA
Elizabeth Gangstad, Purdue University, USA Richard Feinberg, Purdue University, USA Ko de Ruyter, University of Maastricht, The Netherlands
Chapter XIX: The Effect of Information Satisfaction and Relational Benefit on Consumers’ Online Shopping Site Commitment
Chung-Hoon Park, Samsung SDS, Korea
Kim Young-Gul, KAIST Graduate School of Management, Korea