Pricing
Introduction
Special issue of Journal of Product and Brand Management, Edited by Sarah Maxwell and Hooman Estelami; Deadline 1 Mar 2009
: : : Posting
: : call
Call for Papers:
Journal of Product and Brand Management
CALL FOR PAPERS:
JOURNAL OF PRODUCT AND BRAND MANAGEMENT SPECIAL ISSUE ON PRICING
(Submission Deadline: March 1, 2009)
The Journal of Product and Brand Management is soliciting manuscripts for a special issue on pricing. Manuscripts which focus on pricing issues from behavioral, managerial, and quantitative perspectives are of relevance to the Special Issue. While the following is a list of potential topics of interest, other related areas of research in pricing are also covered:
- Auction pricing
Biased price perceptions
Bundle pricing
Cross cultural price perceptions
Demographics and price responses Elasticity estimation
Fairness in pricing
Information processing of price International pricing
Negotiated pricing
Odd/even pricing
Price interaction & Marketing mix Pricing strategy
Product mix pricing
Promotional pricing
Public policy and price controls Quality inferences in prices Quantity surcharges
Reference prices
Internet pricing
Yield pricing
The deadline for submissions is March 1, 2009. Manuscript submission can be done electronically in Microsoft Word format and directed to Prof. Sarah Maxwell (smaxwell@fordham.edu) or Prof. Hooman Estelami (estelami@fordham.edu).