TOC: J Macromarketing
Introduction
Journal of Macromarketing, 28(4)
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In this Issue
–Clifford J. Shultz, II [] []
Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology
–Detlev Zwick and Nikhilesh Dholakia [] []
The Ethical Economy of Customer Coproduction
–Adam Arvidsson [] []
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
–Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau [] []
Co-creating Second Life: Market–Consumer Cooperation in Contemporary Economy
–Samuel K. Bonsu and Aron Darmody [] []
The Playfulness of eBay and the Implications for Business as a Game-Maker
–Mike Molesworth and Janice Denegri-Knott [] []
A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought
–A. Fuat Fyrat and Handan Vicdan [] []
Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?
–Rodney L. Stump, Wen Gong, and Zhan Li [] []
Reviews and Communication: What Do We Know about Economic Development?
–David Dapice [] []
Structuring the Global Marketplace: The Impact of the United Nations Global Compact
–Robert W. Nason [] []
An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
–Stanley J. Shapiro [] []