TOC: J Intl Mar
Introduction
Journal of International Marketing, 16(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
–Aysegul Ozsomer, Selin Altaras [] []
The Structure of Survey-Based Brand Metrics
–Donald R Lehmann, Kevin Lane Keller, John U Farley [] []
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
–Yuliya Strizhakova, Robin A Coulter, Linda L Price [] []
A Cultural Approach to Branding in the Global Marketplace
–Julien Cayla, Eric J Arnould [] []
Cognitive and Affective Reactions of U.S. Consumers to Global Brands
–Claudiu V Dimofte, Johny K Johansson, Ilkka A Ronkainen [] []