ICORIA ’09
Introduction
8th International Conference on Research in Advertising, Klagenfurt am Woerthersee, Austria, 25-27 Jun 2009, Chaired by Ralf Terlutter, Sandra Diehl and Matthias Karmasin; Deadline 15 Mar
: : : Posting
: : content
ICORIA‘09 June 25.-27. 2009, in Klagenfurt am Woerthersee, Austria
Call for Papers
The 8th International Conference on Research in Advertising 2009 will be held in Austria in Klagenfurt am Woerthersee which is located in the heart of the alps-adriatic region. The conference will take place at the campus of the Alpen-Adria-University of Klagenfurt. We plan a Get-together on Thursday evening and a Gala Night on Friday evening. The conference fee for registration before May 20, 2008 is €380 which includes admission to all sessions, lunches and refreshments on both days, the welcome reception, the gala night, the conference proceedings and the conference book as well as the €25 annual membership fee of the European Advertising Academy. Full information on travel & accommodation can be found on the conference website: .
Paper Submission
Please submit a five page summary of your paper as soon as possible (but no later than March 15, 2009) to: papers@icoria.org. All submissions will be blind peer reviewed, so papers should be laid out in correct academic style and authors should not be identified in text. Your summary must include an Abstract, Introduction, Discussion and/or Conclusions, and list of References, as well as a brief description of your hypotheses, research objectives, methods, and findings. Papers should be composed of five pages; single-spaced; 12 point font; Times New Roman; title page, tables, figures and references excluded. The cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details, including: e-mail address, telephone, and postal address. Please refer to the style sheet for details regarding the required submission format, this style sheet is also provided on the ICORIA-website.
Suggested Topics
The ICORIA’09 invites papers in following issues (but not excluding other and related topics):
Advertising
- Accountability & Effectiveness
- Attention & Processing
- Content & Creativity
- Cross-cultural Issues
- Special Target Groups
Branding
- Brand Portfolio Analysis
- Models of Brand Communication
Communication Management
- Public Relations
- Sponsorship & Events
- Product Placement
- Integrated Marketing Communication
Consumer Behavior
- Relationship Building
- Emotions
- Special Industries & Organizations
Media
- Channel & Multi Media Management
- Convergence Management
- Cross Media Strategies
- Data Security in New Media
- Internet and New Media
- Media Management and Media Advertising
- Virtual Worlds
Methodological Issues
- Measurement in Advertising and Consumer Behavior
- Quantitative Methodologies in Communication Research
- Qualitative Methodologies in Communication Research
Public Policy Management
- Ethics
- Corporate Social Responsibility
- Marketing in Restricted Industries (Pharma, Tobacco, …)
- Political Communication
- Stakeholder Advertising
Publications
- All accepted paper proposals will be published in the Conference Proceedings CD-ROM
- A selection of extended papers will be published as a book in the now starting new EAA Book Series: Cutting Edge Research from the European Advertising Academy, published by Springer.
- There will be a “Best Paper Award” among all submitted papers. The award will be judged by the members of the Paper Review Committee.
- The winner of the Best Paper prize and other papers chosen by the IJA Editor may be invited to turn their summaries into full papers for publication in IJA. Papers will be subject to the IJA review process.
More Information
Please visit our conference website at . If you have any questions about paper submission, please contact papers@icoria.org. For questions concerning the venue or practical arrangements, please mail to contact@icoria.org.
We look forward to receiving your submission and seeing you in Klagenfurt in June 2009!
Ralf Terlutter
Department of Marketing and International Management, Klagenfurt University
Sandra Diehl
Department for Media and Communication Studies, Klagenfurt University
Matthias Karmasin
Department for Media and Communication Studies, Klagenfurt University