TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 26(7)
 : : : TOC
: : journals |
Relevant ARCategory: |
Consumption patterns and silver marketing: an analysis of older consumers in Malaysia
–Fon Sim Ong, J. Philip Kitchen, Ata T. Jama [] []
Website elements in B2B online communications: a case from the UK print industry
–Nicolas Virtsonis, Sally Harridge-March [] []
Brand equity for online companies
–Rosa E. Rios, Hernan E. Riquelme [] []
Evaluating viral marketing: isolating the key criteria
–Danilo Cruz, Chris Fill [] []
Exploring e-service quality: a study of Irish online banking
–Mary Loonam, Deirdre O’Loughlin [] []
The impact of brand sponsorship of music festivals
–Jennifer Rowley, Catrin Williams [] []
Political marketing: conceptualisation, dimensions and research agenda
–Linus Osuagwu [] []