TOC: J Med Mar
Introduction
Journal of Medical Marketing, 8(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Leonard Lerer []
Ethnography: The good, the bad and the ugly
–Donna Kelly and Michael Gibbons [] []
Brand domination vs brand decline
–Giles D Moss [] []
Product lifecycle management: marketing strategies for the pharmaceutical industry
–Dennis Z Kvesic [] []
Hospital marketing should focus on physicians: Lessons from Germany
–Bjorn Bloching, Harald F Stock and Jochen Scheel [] []
Legal and regulatory risk associated with Web 2.0 adoption by pharmaceutical companies
–Fadi M Alkhateeb, Kevin A Clauson, Nile M Khanfar and David A Latif [] []
Implementing a pre-launch named patient programme: Evidence of increased market share
–Andree K Bates [] []
Patient satisfaction measurement for in-hospital services: A pilot study in Greece
–Constantinos-Vasilios Priporas, Christina Laspa and Irene Kamenidou [] []
Impact of information and communication technologies on sales representative internal and external relationships – A study of the UK pharmaceutical sector
–Khurram Sharif [] []