TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 14(5)
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: : journals |
Relevant ARCategory: |
Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda
–Anne Gregory; Tom Watson [] []
Marketing sustainability: Use of information sources and degrees of voluntary simplicity
–Caroline Oates; Seonaidh McDonald; Panayiota Alevizou; Kumju Hwang; William Young; Leigh-Ann McMorland [] []
Receptivity to advertising messages and desired shopping values
–Hye-Young Kim; Youn-Kyung Kim [] []
Sport sponsorship, team support and purchase intentions
–Aaron Smith; Brian Graetz; Hans Westerbeek [] []