TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 22(4)
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: : journals |
Relevant ARCategory: |
The effects of reference prices on bidding behavior in interactive pricing mechanisms
–Agnieszka Wolk, Martin Spann [] []
The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis
–Shun Yin Lam, Jeongwen Chiang, A. Parasuraman [] []
Developing a scale to measure the enjoyment of Web experiences
–Aleck Lin, Shirley Gregor, Michael Ewing [] []
The persuasiveness of online safety cues: The impact of prevention focus compatibility of Web content on consumers’ risk perceptions, attitudes, and intentions
–Guda Van Noort, Peter Kerkhof, Bob M. Fennis [] [Google Scholar]