TOC: J Con Res
Introduction
Journal of Consumer Research, 35(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Stigma by Association in Coupon Redemption: Looking Cheap because of Others
–Jennifer J. Argo and Kelley J. Main [] []
The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information
–Himanshu Mishra, Baba Shiv, and Dhananjay Nayakankuppam [] []
Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
–Anirban Mukhopadhyay, Jaideep Sengupta, and Suresh Ramanathan [] []
Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
–Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere, and Luk Warlop [] []
Emotional Calibration Effects on Consumer Choice
–Blair Kidwell, David M. Hardesty, and Terry L. Childers [] []
An Expanded Conceptualization and a New Measure of Compulsive Buying
–Nancy M. Ridgway, Monika Kukar-Kinney, and Kent B. Monroe [] []
Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences
–Wendy Liu [] []
Context-Dependent Effects of Goal Primes
–Juliano Laran, Chris Janiszewski, and Marcus Cunha Jr. [] []
The Effects of a Different Category Context on Target Brand Evaluations
–Myungwoo Nam and Brian Sternthal [] []
Seize the Day! Encouraging Indulgence for the Hyperopic Consumer
–Kelly L. Haws and Cait Poynor [] []
Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
–Aradhna Krishna and Rohini Ahluwalia [] []
Effects of Temporal and Social Distance on Consumer Evaluations
–Kyeongheui Kim, Meng Zhang, and Xiuping Li [] []