TOC: Intl J Adv
Introduction
International Journal of Advertising, 27(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
Ignacio Redondo and Morris B. Holbrook
Nudity of female and male models in primetime TV advertising across seven countries
Michelle R. Nelson and Hye-Jin Paek
Does advertising grow markets? More evidence from the United Kingdom
Tim Broadbent
Evolution in the usage of localised appeals in Japanese and American print advertising, Shintaro Okazaki and Barbara Mueller
Social comparison, imitation of celebrity models and materialism among Chinese youth
Kara Chan and Gerard P. Prendergast
Communicating brands playfully: effects of in-game advertising for familiar and unfamiliar brands
Gunnar Mau, Günter Silberer and Christoph Constien
The Tri-Mediation Model of persuasion: a case for negative political advertising?
Keith S. Coulter
Debate – Who’s messing with whose mind?
Whose minds are messed up? A response to Nairn and Fine
Tim Ambler
Not seeing the wood for the imaginary trees. Or, who’s messing with our article? A reply to Ambler (2008)
Agnes Nairn and Cordelia Fine
Comments
Advertising in Australia – Debra and Michael Harker
Qualitative research rules – John R. Rossiter
Book reviews
Charlene Li and Josh Bernoff – Groundswell: Winning in a World Transformed by Social Technologies
Faris Yakob
Gordon Torr – Managing Creative People: Lessons in Leadership for the Ideas Economy
Arthur J. Kover
Jean-Marc Lehu – Branded Entertainment – Product Placement and Brand Strategy in the Entertainment Business
Chris Hackley
Ex Libris – John Griffiths
Global economy and adspend prospects