MSI/Clayton Dissertation Awards
Introduction
Sumon Datta, Andrew T. Stephen, Botao Yang and Hema Yoganarasimhan have won Alden G. Clayton Doctoral Dissertation Awards
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Marketing Science Institute – 1000 Massachusetts Avenue – Cambridge, MA 02138 USA
MSI Announces Winners of the
2008 Alden G. Clayton Doctoral Dissertation Competition
The Marketing Science Institute (MSI) is pleased to announce the winners of the 2008 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.
This year’s winners were selected from the 84 high-quality entries received. Three blind evaluations of each submission were obtained from outside academic reviewers. We are grateful to the many marketing scholars who generously contributed their time to serve as reviewers.
WINNERS
Sumon Datta, Yale University
Sleeping with the “Frenemy”: Tradeoffs in Spatial Location Choice
Thesis Advisor: K Sudhir
Andrew T. Stephen, Columbia University
Marketing Networks 2.0: Understanding Consumers’ Interactions, the Economic Value of Marketplace Networks, and Inferring Structure
Thesis Co-chairs: Donald R. Lehmann and Olivier Toubia
Botao Yang, University of Toronto
Structural Models of Technology Adoption
Thesis Advisors: Sridhar Moorthy and Andrew Ching
Hema Yoganarasimhan, Yale University
Essays on the Role of Social Interactions and Networks in Marketing
Thesis Co-chairs: Dina Mayzlin and Jiwoong Shin
Each competition winner receives $5,000, and all are invited to attend MSI’s spring Trustees Meeting, where their work will be acknowledged.
We congratulate the winners as well as the authors of the many other fine proposals we received.