Hidden in Plain Sight
Introduction
Hidden In Plain Sight: How to Find and Execute Your Company?s Next Big Growth Strategy has won the ÂÜÀòÉç¹ÙÍø Foundation's 2008 Berry Book Prize
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ÂÜÀòÉç¹ÙÍø Foundation Announces 2008 Berry-ÂÜÀòÉç¹ÙÍø Book Prize
The ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) announces Hidden In Plain Sight: How to Find and Execute Your Company’s Next Big Growth Strategy (Harvard Business School Press) as the recipient of the 2008 Berry-ÂÜÀòÉç¹ÙÍø Book Prize for the best book in marketing.
Hidden in Plain Sight, by Erich Joachimsthaler, explains how you can spot opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions and experiences that truly enhance peoples’ lives.
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