TOC: J Database Mar
Introduction
Journal of Database Marketing and Customer Strategy Management , 15(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Ozimek, John []
Net Promoter
–Shaw, Robert [] []
Norwich Union
–Etherington, Lyn [] []
Managing event-driven customer relationships in telecommunications
–Xevelonakis, Evangelos [] []
A metric for customer lifetime value of credit card customers
–Aeron, Harsha; Bhaskar, Tarun; Sundararajan, Ramasubramanian; Kumar, Ashwani; Moorthy, Janakiraman [] []
What characterises the culture of a market-oriented organisation applying a customer-intimacy philosophy
–Osarenkhoe, Aihie [] []
Cross-national segments for a food product: Defining them and a strategy for finding them in the absence of Mineable databases
–Moskowitz, Howard R; Beckley, Jacqueline H; Luckow, Tracy; Paulus, Klaus O [] []
Data protection: Tougher enforcement and increased power for the Information Commissioner?
–Nettleton, Ewan; Turner, Ian [] []