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: : : TOC : : journals

Relevant ARCategory:

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The primacy of data
–Nick Lee, Gordon Greenley [] []

Paths to marketing’s future: a sub-first tier GATORE principle perspective
–B. Nathaniel Carr II [] [Google Scholar]

The global diffusion of relationship marketing
–Sofie Hansen [] []

Antecedents of the intention to seek samples
–Gerard Prendergast, Alex S.L. Tsang, Chit Yu Lo [] []

Dealing with environmental uncertainty: The value of scenario planning for small to medium-sized entreprises (SMEs)
–Michael Johnston, Audrey Gilmore, David Carson [] []

Examining “peer-to-peer” (P2P) systems as consumer-to-consumer (C2C) exchange
–Christopher R. Plouffe [] []

Exploring children’s understanding of television advertising – beyond the advertiser’s perspective
–Margaret-Anne Lawlor, Andrea Prothero [] [Google Scholar]

Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic
–Shintaro Okazaki, Radoslav Skapa [] []

Broadening even more the internal marketing concept
–Anselmo Ferreira Vasconcelos [] []

The implementation of a market orientation: A review and integration of the contributions to date
–Erik M. van Raaij, J.W. Stoelhorst [] []

Market orientation and internationalisation in small software firms
–Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo [] []

Customer-employee relationship: The role of self-employee congruence
–Ahmad Jamal, Adegboyega Adelowore [] []

Employees’ affective commitment to change: The key to successful CRM implementation
–Philip Shum, Liliana Bove, Seigyoung Auh [] [Google Scholar]

Market knowledge diffusion and business performance
–Paul Hughes, Robert E. Morgan, Yiannis Kouropalatis [] []

Scholars who stare at goats: The collaborative circle cycle in creative consumer research
–Alan Bradshaw, Stephen Brown [] []

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