TOC: Psych & Mar
Introduction
Psychology and Marketing, 25(11)
 : : : TOC
: : journals |
Relevant ARCategory: |
Motivational compatibility and the role of anticipated feelings in positively valenced persuasive message framing
–Sunghwan Yi, Hans Baumgartner [] []
Need for cognitive closure and information search strategy
–Jong An Choi, Minkyung Koo, Incheol Choi, Seigyoung Auh [] []
Sales promotion strategies and belief in luck
–Gerard P. Prendergast, Edmund R. Thompson [] []
The impact of branding on low-income adolescents: A vicious cycle?
–Katja Jezkova Isaksen, Stuart Roper [] []