TOC: Mar Sci
Introduction
Marketing Science, 27(5)
: : : TOC
: : journals
Relevant ARCategory:
Class Pricing
–Birger Wernerfelt [] []
Network Formation and the Structure of the Commercial World Wide Web
–Zsolt Katona and Miklos Sarvary [] []
A Price Discrimination Model of Trade Promotions
–Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang [] []
Try It, You Will Like It–Does Consumer Learning Lead to Competitive Price Promotions?
–Marshall Freimer and Dan Horsky [] []
Supermarket Pricing Strategies
–Paul B. Ellickson and Sanjog Misra [] []
A Bivariate Timing Model of Customer Acquisition and Retention
–David A. Schweidel, Peter S. Fader, and Eric T. Bradlow [] []
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
–Deepa Chandrasekaran and Gerard J. Tellis [] []
Online Auction Demand
–Song Yao and Carl F. Mela [] []
Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
–Rajdeep Grewal, Murali Chandrashekaran, and F. Robert Dwyer [] []
Findings–Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
–Wilfred Amaldoss, James R. Bettman, and John W. Payne [] []
Research Note–Competitive Brand Salience
–Ralf van der Lans, Rik Pieters, and Michel Wedel [] []
Research Note
Trading Up: A Strategic Analysis of Reference Group Effects
–Wilfred Amaldoss and Sanjay Jain [] []