TOC: J Mar Public Policy
Introduction
Journal of Public Policy & Marketing, 27(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Designing Effective Health Communications: A Meta-Analysis
–Punam Anand Keller, Donald R Lehmann [] []
Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations
–Yuping Liu, Yvette E Pearson [] []
Reaching Parents to Prevent Adolescent Risky Behavior: Examining the Effects of Threat Portrayal and Parenting Orientation on Parental Participation Perceptions
–John F Tanner, Les A Carlson, Mary Anne Raymond, Christopher D Hopkins [] []
Regulatory Perceptions of Marketing: Interpreting U.K. Competition Authority Investigations from 1950 to 2005
–John K Ashton, Andrew D Pressey [] []
Controlling Deceptive Advertising in China: An Overview
–Zhihong Gao [] []
Economic Reality Versus Consumer Perceptions of Monopoly
–Jill M Sundie, Betsy D Gelb, Darren Bush [] []
Why New Tobacco "Harm-Reduction" Products Should Be Regulated
–Marvin E Goldberg [] []
Smokeless Tobacco Products as a Harm-Reduction Mechanism: A Research Agenda
–Charles R Taylor, Michael L Capella [] []
Le Mieux Est L’ennemi Du Bien
–Debra Jones Ringold [] [Google Scholar]
An Exploration of Marketing’s Impacts on Society: A Perspective Linked to Democracy
–Katherine E Jocz, John A Quelch [] [Google Scholar]
Ethics and Public Policy Implications of Research on Consumer Well-Being
–M. Joseph Sirgy [] []