TOC: Portuguese J Mar
Introduction
Portuguese Journal of Marketing (Revista Portuguesa de Marketing), 22
The sponsorship impact on brand equity – a stydy applied to F.C. Porto []
José António Vale, Vera Teixeira Vale, Elisabete Magalhães Serra, José Manuel Carvalho Vieira
Country-of-origin reputation and consumer animosity as antecedents of consumer trust []
Nadia Jimenez e Sonia San Martín Gutiérrez
Pricing Strategies of the Basic Cable Television Service []
João Leitão
Marketing Application in the Performing Arts Sector []
Ana Paula Rodrigues, João Rebelo, Leonida Correia
Web surveys: how to select the respondents []
Paula Vicente e Elizabeth Reis
Marketing, Culture and Philosophy []
João Leitão Santos