TOC: J Mar Man
Introduction
Journal of Marketing Management, 24(7/8)
 : : : TOC
: : journals |
Relevant ARCategory: |
The marketing / accounting interface
–Roslender, Robin; Wilson, Richard M.S. [] []
The marketing accounting interface lessons and limitations
–Sidhu, Baljit K.; Roberts, John H. [] []
Exploring accounting and market orientation: an interfunctional case study
–Inglis, Robert M. [] []
The recognition and measurement of brand assets: an exploration of the accounting/marketing interface
–El-Tawy, Nevine; Tollington, Tony [] []
Assessing marketing performance: don’t settle for a silver metric
–Ambler, Tim; Roberts, John H. [] [Google Scholar]
Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning
–Phillips, Paul; Halliday, Sue Vaux [] []
Exploring the potential of customer accounting: a synthesis of the accounting and marketing literatures
–McManus, Lisa; Guilding, Chris [] []
Examining the theoretical influences of customer valuation metrics
–Weir, Kenneth [] []
Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability
–Gleaves, Robin; Burton, Jamie; Kitshoff, Jan; Bates, Ken; Whittington, Mark [] []
Determining the indirect value of a customer
–Ryals, Lynette [] []
The marketing / accounting synergy: a final word but certainly not the last word
–Roslender, Robin; Wilson, Richard M.S. [] []