TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 22(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Determining the impact of Internet channel use on a customer’s lifetime
–Martin Boehm [] [Google Scholar]
Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons
–Astrid Dickinger, Mirella Kleijnen [] []
Influence of cultural dimensions on online interactive review feature implementations: A comparison of Korean and U.S. retail Web sites
–Gi Woong Yun, Sung-Yeon Park, Louisa Ha [] []
Improving predictive scoring models through model aggregation
–Edward C. Malthouse, Kirstin M. Derenthal [] []