TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 22(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set
–Chan Yun Yoo [] []
An empirical analysis of inter-acquisition time of free online content
–Guiyou Qiu, Purushottam Papatla [] []
Beyond trial: Consumer assimilation of electronic channels
–Devon S. Johnson [] []
Adoption of Virtual Try-on technology for online apparel shopping
–Jiyeon Kim, Sandra Forsythe [] []