TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 16(4)
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From the Special Issue Guest Editors
–Barry J. Babin, Joseph F. Hair, Jr., James S. Boles []
Publishing Research in Marketing Journals Using Structural Equation Modeling
–Barry J. Babin, Joseph F. Hair, Jr., James S. Boles [] []
Structural Equation Modeling in Marketing: Some Practical Reminders
–Wynne W. Chin, Robert A. Peterson, Steven P. Brown [] []
Breaking Open the Consumer Behavior Black Box: Sem and Retail Atmospheric Manipulations
–Richard Michon, Jean-Charles Chebat [] []
The Effect of Buyers’ Perceptions of Environmental Uncertainty on Satisfaction and Loyalty
–John "Andy" Wood [] [Google Scholar]
Multilevel Analysis in Marketing Research: Differentiating Analytical Outcomes
–Jan Wieseke, Nick Lee, Amanda J. Broderick, et al. [] []
The Marketing Audit and Organizational Performance: An Empirical Profiling
–Mehdi Taghian, Robin N. Shaw [] []