TOC: J Adv
Introduction
Journal of Advertising, 37(3)
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From The Editor
–Marla B. Royne []
Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context
–Rafi M.M.I. Chowdhury, G. Douglas Olsen, John W. Pracejus [] []
Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion
–Chingching Chang [] []
Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
–Martin Eisend [] []
State of Art and Science in Sponsorship-Linked Marketing
–T. Bettina Cornwall [] []
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
–Micael Dahlén, Sara Rosengren, Fredrik Törn, et al. [] []
A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006
–John B. Ford, Altaf Merchant [] []
It’s not Your Magazine AD: Magnitude and Direction of Recent Changes in Advertising Style
–Edward F. McQuarrie, Barbara J. Phillips [] [Google Scholar]
Enhancing Recall and Recognition for Brand Names and Body Copy: A Mixed-Language Approach
–Jungsun Ahn, Carrie La Ferle [] []