TOC: Pscyh & Mar
Introduction
Psychology and Marketing, 25(10)
 : : : TOC: : journals |
Relevant ARCategory: |
Does ‘Passing the Courvoisier’ always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos
–Christian Schemer, J?rg Matthes, Werner Wirth, Samuel Textor [] [Google Scholar]
An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire
–Devon DelVecchio, Timothy B. Heath [] []
If employees ?go the extra mile,? do customers reciprocate with similar behavior?
–Youjae Yi, Taeshik Gong [] []
The CAT model: Extensions and moderators of dominance in technology acceptance
–Suzanne A. Nasco, Songpol Kulviwat, Anand Kumar, Gordon C. Bruner II [] []