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Journal of Systems and Information Technology (JoSIT)
(Emerald Publishing)

Special Issue on Green Marketing in Business to Business Marketing and New Media

Special Issue Editor: Heikki Karjaluoto

The special issue will focus on green marketing in the business-to-business context with a special emphasis on new media. Corporations often lack a uniform green marketing strategy, especially in the integration of various marketing communications instruments and new media. Green values are usually flashed in the corporate newsletters and public relations but are often nonexistent in other instruments such as personal selling. Given the pressure to pursue social responsibility strategies like green marketing, this topic clearly deserves fresh contributions in the form of both conceptual and empirical studies. It is also hypothesized that business-to-business customers are placing more emphasis on green values in their buying decisions, but as yet little empirical evidence concerning the success of green marketing arguments is available.

Target topics that are relevant to this special issue of JoSIT include but are not limited to:

• Green marketing and corporate social responsibility strategy
• Integrated marketing communications in the B2B sector
• The utilization of new electronic channels in B2B marcom
• The role of trade fairs and exhibitions in marcom
• The integration of personal selling to marcom
• Conceptualization of green marketing
• The measurement of green values among customers
• Scale development studies on green marketing values
• The impact of green values on buying decisions
• The role of green values in customer value creation
• Utilitarian values vs. green values in buying decisions
• Green IT and marketing communications
• New media and green marketing

Publication Guidelines

All papers will undergo a blind refereeing process by at least two referees.

Timeline:

Submission deadline: 30th April 2009
Reviews returned: June 30th, 2009
Resubmission of papers: August 15th
Final decision: August 31st, 2009
Publication: Autumn 2009

All submissions must be original works which have not appeared elsewhere and which are not being considered for publication with another journal. As the reviewing process will be conducted anonymously, please do not include your name(s) on the submission. Contributors are encouraged to send their papers by email to:

Professor of Marketing, Heikki Karjaluoto
Guest Editor – Journal of Systems and Information Technology
Email: heikki.karjaluoto@econ.jyu.fi
School of Business and Economics
University of Jyväskylä
Finland

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