J International Marketing
Introduction
Full text for articles for the special issue on "Branding in the Global Marketplace" is available, and remember the call for "The Performance Implications of International Marketing Strategy"
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Catch the leading edge in global branding research. Articles for the December 2008 Special Issue of the Journal of International Marketing titled “Branding in the Global Marketplace” are online now under forthcoming articles at . Articles to be published in the Special Issue include:
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
Aysegül Özsomer and Selin Altaras
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The Structure of Survey-Based Brand Metrics
Donald R. Lehmann, Kevin Lane Keller, and John U. Farley
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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Yuliya Strizhakova, Robin Coulter, and Linda Price
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A Cultural Approach to Branding in the Global Marketplace
Eric Arnould and Julien Cayla
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Cognitive and Affective Reactions of American Consumers to Global Brands
Claudiu V. Dimofte, Johny K. Johansson, and Ilkka A. Ronkainen
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The Journal of International Marketing’s Call for Papers for the 2009 Special Issue titled “The Performance Implications of International Marketing Strategy” can be found at: .
The Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Learn more about the Journal of International Marketing at or submit your research at: .
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Kind regards,
David
David A. Griffith
Editor, Journal of International Marketing
Department of Marketing
The Eli Broad Graduate School of Management
Michigan State University
N370 North Business Complex
East Lansing, MI 48824-1122
Phone: 517.432.6429
Fax: 517.432.1112
e-mail: griffith@bus.msu.edu