TOC: J Mar Res
Introduction
Journal of Marketing Research, 45(5)
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: : journals |
Relevant ARCategory: |
Winners and Losers in a Major Price War
–Harald J van Heerde, Els Gijsbrechts, Koen Pauwels [] []
Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United Kingdom on the Performance of European Retailers
–Katrijn Gielens, Linda M Van de Gucht, Jan-Benedict E.M Steenkamp, Marnik G Dekimpe [] []
Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball
–Michael Lewis [] []
Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions
–Sandy D Jap, Ernan Haruvy [] []
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
–Young-Hoon Park, Min Ding, Vithala R Rao [] []
To Innovate or Imitate? Entry Strategy and the Role of Market Research
–Elie Ofek, Ozge Turut [] []
An Integrated Model of Discrete Choice and Response Time
–Thomas Otter, Greg M Allenby, Trish van Zandt [] []
Split Questionnaire Design for Massive Surveys
–Feray Adiguzel, Michel Wedel [] []
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
–Richard A Briesch, William R Dillon, Robert C Blattberg [] []