TOC: Mar Sci
Introduction
Marketing Science, 27(4)
: : : TOC
: : journals
Relevant ARCategory:
Editorial
Maximizing Impact via Database Submissions
–Eric T. Bradlow []
2006 ISMS Practice Prize Competition–Special Section Introduction
–John H. Roberts and Gary L. Lilien []
Practice Prize Winner–A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers’ Pricing and Promotions
–Jorge Silva-Risso and Irina Ionova [] []
Practice Prize Paper–BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
–Venkatesh Shankar, Pablo Azar, and Matthew Fuller [] []
Practice Prize Report–The Power of CLV: Managing Customer Lifetime Value at IBM
–V. Kumar, Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann [] []
Practice Prize Report–Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
–Martin Natter, Andreas Mild, Udo Wagner, and Alfred Taudes [] []
Digital Piracy: A Competitive Analysis
–Sanjay Jain [] []
How Complex Do Movie Channel Contracts Need to Be?
–Sumit Raut, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg [] []
Information Sharing in a Channel with Partially Informed Retailers
–Esther Gal-Or, Tansev Geylani, and Anthony J. Dukes [] []
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
–Norris I. Bruce [] []
Probabilistic Goods: A Creative Way of Selling Products and Services
–Scott Fay and Jinhong Xie [] []
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
–Joo Heon Park and Douglas L. MacLachlan [] []
Disentangling Pioneering Cost Advantages and Disadvantages
–William Boulding and Markus Christen [] []
Findings–Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
–Dmitri G. Markovitch and Peter N. Golder [] []
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
–Tansev Geylani, J. Jeffrey Inman, and Frenkel Ter Hofstede [] []
Database Paper–The IRI Marketing Data Set
–Bart J. Bronnenberg, Michael W. Kruger, and Carl F. Mela [] []