TOC: J Targeting Measure Analysis Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 16(3)
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: : journals |
Relevant ARCategory: |
Editorial
–Reynolds, Jonathan []
Product expertise versus professional expertise: Congruency between an endorsers chosen profession and the endorsed product
–Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; Jensen, Thomas D [] []
Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus
–Spais, George S; Filis, George N [] []
Effectiveness of marketing expenditures: A brand level case study
–Baidya, Mehir Kumar; Basu, Partha [] []
Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine
–James, William L; Torres-Baumgarten, Gladys; Petkovic, Goran; Havrylenko, Tetyana [] []
Planning of online and offline B2B promotion with conjoint analysis
–Jensen, Morten Bach [] []
Numeric decision support to find optimal balance between customer acquisition and retention spending
–Calciu, Mihai [] []
Market segmentation with mixture regression models: Understanding measures that guide model selection
–Sarstedt, Marko [] []