TOC: J Mar
Introduction
Journal of Marketing, 72(5)
 : : : TOC
: : journals |
Relevant ARCategory: |
Effect of Service Transition Strategies on Firm Value
–Authors: Eric (Er) Fang, Robert W Palmatier, Jan-Benedict E.M Steenkamp [] []
Reasons for Market Evolution and Budgeting Implications
–Authors: Fang Wang, Xiao-Ping (Steven) Zhang [] []
Does Academic Research Help or Hurt MBA Programs?
–Authors: Debanjan Mitra, Peter N Golder [] []
Performance Implications of Adopting a Customer-Focused Sales Campaign
–Authors: V Kumar, Rajkumar Venkatesan, Werner Reinartz [] []
Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
–Authors: Jaime Noriega, Edward Blair [] []
Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up Firms
–Authors: Jade S DeKinder, Ajay K Kohli [] []
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings
–Authors: Xueming Luo [] []
Customer Prioritization: Does It Pay Off, and How Should It Be Implemented?
–Authors: Christian Homburg, Mathias Droll, Dirk Totzek [] []
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
–Authors: Helena Yli-Renko, Ramkumar Janakiraman [] []