TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 25(3)
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25 years of IJRM: Reflections on the past and the future
–Stefan Stremersch and Donald R. Lehmann [] []
The International Journal of Research in Marketing (IJRM): Its conception and early years
–Berend Wierenga [Publisher] []
A multi-stage model of word-of-mouth influence through viral marketing?
–Arnaud De Bruyn and Gary L. Lilien [] []
Crafting an environment to foster integration in new product teams
–Subin Im and Cheryl Nakata [] []
Does competitive entry structurally change key marketing metrics?
–Marcel Kornelis, Marnik G. Dekimpe and Peter S.H. Leeflang [] []
Do social product features have value to consumers??
–Pat Auger, Timothy M. Devinney, Jordan J. Louviere and Paul F. Burke [] []
Understanding the antecedents of collateral learning in new product alliances?
–Ruby P. Lee, Jean L. Johnson and Rajdeep Grewal [] []
Decomposing the sales promotion bump accounting for cross-category effects
–Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk and Dick R. Wittink [] []
Measuring the impact of positive and negative word of mouth on brand purchase probability
–Robert East, Kathy Hammond and Wendy Lomax [] []
Erratum on the MBG/NBD Model
–Udo Wagner and Daniel Hoppe [] []
Formal response to “Erratum on the MBG/NBD Model”
–E.P. Batislam, M. Denizel and A. Filiztekin [] []