TOC: Intl J Adv
Introduction
International Journal of Advertising, 27(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Brand placement in novels: a test of the generation effect
–Ian Brennan
An inside-out approach to integrated marketing communication: an international analysis
–Gayle Kerr, Don Schultz, Charles Patti and Ilchul Kim
Music-brand congruency in high- and low-cognition radio advertising
–Anne M. Lavack, Mrugank V. Thakor and Ingrid Bottausci
An integrated model of advertising clutter in offline and online media
–Louisa Ha and Kim McCann
Client following revisited: a study of transnational advertising agencies in China
–Fanny S.L. Cheung, Hafiz Mirza and Wing-fai Leung
Visual and verbal rhetoric in advertising: the case of ‘resonance’
–Vlasis Stathakopoulos, Ioannis G. Theodorakis and Eleni Mastoridou
Comments – The quant–qual debate
–From Les Carlson and Arthur J. Kover
Book reviews
Richard Storey (ed.) – Advertising Works 16
–Dominic Twose
Winston Fletcher – Powers of Persuasion: The Inside Story of British Advertising
–Tim Ambler
Christopher Vollmer with Geoffrey Precourt – Always On: Advertising, Marketing and Media in an Era of Consumer Control
–Stephanie O’Donohoe
Ex Libris – Wendy Gordon
Global economy and adspend prospects