TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 37(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Marketing of high-tech products, services and innovations
–Peter J. LaPlaca [] []
An introduction to the special issue on marketing of high-technology products, services and innovations
–Shikhar Sarin and Jakki J. Mohr [] []
Important research questions in technology and innovation?
–Gerard J. Tellis [] []
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation
–Raji Srinivasan [] []
Establishing a high-technology knowledge transfer network: The practical and symbolic roles of identification
–Edward U. Bond III, Mark B. Houston and Yihui (Elina) Tang [] []
The blame game: An attribution theory approach to marketer–engineer conflict in high-technology companies
–Susan M. Keaveney [] []
Marketing’s lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation?
–Kwaku Atuahene-Gima and Luigi M. De Luca [] []
Resource linkages and capability development
–Chia-Wen Hsu, Homin Chen and Lichung Jen [] []
The B2B-RELPERF scale and scorecard: Bringing relationship marketing theory into business-to-business practice
–Luis Filipe Lages, Andrew Lancastre and Carmen Lages [] []
The impact of market freedom on the adoption of third-party electronic marketplaces: A fuzzy AHP analysis
–Hsin-Pin Fu, Pei Chao, Tien-Hsiang Chang and Yu-Shuang Chang [] []
Channel relationship and business uncertainty: Evidence from the Hong Kong market
–Kee-hung Lai, Yeqing Bao and Xiaotong Li [] []
Problem solving in the upgrading of product offerings — A case study from the steel industry
–Fredrik Skarp and Lars-Erik Gadde [] []
An empirical study of manufacturing flexibility of exporting firms in China: How do strategic and organizational contexts matter?
–Li Ling-yee and Gabriel O. Ogunmokun [] []