EGOS 2009
Introduction
25th European Group for Organizational Studies Colloquium, Barcelona, 2-4 Jul 2009; Deadline 11 Jan
: : : Posting
: : call
Call for Papers
European Group for Organizational Studies
The 25th EGOS Colloquium 2009
Barcelona, Spain, July 2-4, 2009
Sub-theme 15:
Making brands come alive: How organizations, stakeholders and customers mobilize their identity
In line with EGOS’ 2009 theme on creativity and innovation in organization studies and celebration of the plurality of theoretical and empirical approaches, we propose a track that explores and exploits the concept and phenomenon of branding for organization studies and relates it to one of its most important current issues – organizational identity.
Deadline: January 11, 2009
Convenors:
Martin Kornberger
University of Technology, Sydney, Australia, and University of St Andrews, Scotland
Majken Schultz
Copenhagen Business School, Denmark
Jonathan Schroeder
University of Exeter, UK