YPA Advertising Challenge
Introduction
2008-2009 Yellow Pages Association (YPA) Advertising Challenge, Student competition; Deadline 24 Apr 2009
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Dear Professor:
The 2008-2009 provides real-world experience for students interested in pursuing an education or career in advertising, marketing, graphic design or related fields. Advertising Challenge winners and their faculty sponsors will share in nearly $10,000 in total prize awards.
Beyond providing valuable experience and monetary prizes, the advertising challenge is designed to reward and showcase excellence in student-created advertising. Winners will have their work displayed on the and their work will be honored at the YPA Annual Convention. (You can see the w inning entries from prior years by clicking here:, and .)
A great learning experience
Last year over 1,400 students at 197 schools participated. 100% of instructors and 98% of students were pleased with their experience. Representative comments included:
Teachers:
– What a great learning experience.
– This was a great experience for me and my students.
– Thank you for providing this wonderful teaching and learning opportunity.
Students
– It was a tremendous amount of fun. I completely enjoyed the experience and am proud to be able to put the ad I created in my portfolio.
– Thank you for the opportunity!!!!!!!!
– Loved the entire experience.
This Year’s Client
U-Store-It, a leader in self-storage, has agreed to serve as this year’s client.
The Assignment
Students entering the 2008-2009 advertising challenge will create two Yellow Pages print ads and one Internet Yellow Pages ad for U-Store-It, who will also play a significant role in the competition judging. Students can work alone or in teams of up to three, under t he supervision of a faculty advisor. Multiple teams can enter from the same class or school and the entry can be the result of an in-class assig nment, if desired. All entries are due by April 24, 2009.
This year we’ve incorporated all the information required for the entry and submission in one place: the case study. You ca n download the case study by clicking on this link: .
Your students can obtain all of the competition materials after they complete the free registration at the section of the .
A great way for students to improve both their finances and job prospects after graduation
Prize awards will be distributed as follows:
1st Place:$2,500 to winning team; $750 to faculty sponsor
2nd Place:$1,500 to winning team; $500 to faculty sponsor
3rd Place:$750 to winning team; $350 to faculty sponsor
Honorable Mentions (up to 3): $300 to winning team; $200 to faculty sponsor
Beyond monetary prizes, entry and success in the advertising challenge can help students beef-up their resumes. All winners will receive a personal letter of commendation from Neg Norton, President, YPA.
Easy to participate – all support materials available online
We’ve developed a detailed case study, which in addition to the client and competition briefing, contains examples of U-Store-It’s and competitor’s ads as well as other materials to minimize your work while at the same time improving your student’s chances of developing a winning entry.
We’ve also prepared a flyer that you can use to announce the advertising challenge to your class. The flyer can be downloaded here: .
Free and easy registration
You or your students can register one or more teams. Just click on this "" link or the advertising challenge link on the web site.
Questions
If you have any questions or require any additional information, please feel free to contact me at challenge@ypa-academics.org.
Please pass this announcement along
By the way, please feel free to forward this email to any other faculty members or students you feel might be interested.
I look forward to working with you and your students.
Best regards,
Joel Davis
YPA Advertising Challenge Academic Advisor
820 Kirts Blvd
Troy, MI 48084
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